This quote is attributed to John Wanamaker, known as the pioneer of marketing, who opened “The Grand Depot”, the first major department store in Philadelphia, in 1875. Sadly, it is still true today.
Of the 50% of law firms in America that actually invest in marketing, most are wasting much of their money, time and resources on stand alone tactics which do not deliver the growth in new clients and increased revenue they were hoping for.
Each tactic individually may have merit, but unless they are correctly integrated to form a seamless journey, moving your customer from awareness through conversion to ascension, the results will disappoint you.
This Law Firm Marketing 8-Point Health Check is designed to give you a quick look at the overall health of your marketing system, based around the principles of the patented Customer Value Journey ®.
Please review each of the following 8 questions and simply answer YES or NO.